‘Olympic Games have become social games’: Sport Chek bets 80 percent of its Rio Olympics ad budget on digital

by Yuyu Chen
As an official sponsor for the Canadian Olympic Team, Sport Chek – Canada’s largest sportswear and sports equipment retailer – is one of the few that is not spending big on TV. The brand allocates 80 percent of its Rio Olympics ad budget to digital, with 60 percent devoted to mobile. This is a big shift even from Sport Chek’s marketing strategy during the Sochi Winter Games in ...Read the full article

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