Sign of the Times: The New York Times is buying an experiential agency

by Lucia Moses
For the second time this year, The New York Times is acquiring a marketing agency. It’s buying Fake Love, an agency that specializes in live experiences, virtual and augmented reality. The Times is trying to grow its revenue in part by offering more ad agency services, as it did by adding influencer marketing agency HelloSociety in March and now, Fake Love.Read the full article