Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don’t pack the same punch they used to. As cool as they are, celebrities can’t totally convince people that they actually like the products they endorse. That’s why their ads are being replaced by influencer marketing from bloggers or YouTube pers ...Read the full article

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