Do targeted Facebook ads work as well as we think?

By Mark W. Schaefer There was an article in the Wall Street Journal this week that dropped one of the biggest bombs on the social media status quo. I think the best thing to do is let you read this for yourself: Procter & Gamble Co., the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the p ...Read the full article