Google will soon report null Quality Scores for new & low activity keywords

by Ginny Marvin
Beginning the week of September 12, new keywords and keywords that haven’t received any recent clicks and impressions will have a reported Quality Score of null, represented by dashes “–“, in AdWords. By default, any keywords with null Quality Scores will be excluded from reports and automated rules that have Quality Score filters unless you check a new box that will appear ...Read the full article