How to Use Qualitative Research to Expand on Your Marketing Personas

by Sherice Jacob
The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve. At the same time, these marketers and their teams are gathering copious amounts of data from and about those customers. Because there is so much data out there, it can be difficult to tie all that information to specific segments.Read the full article