There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel, cross-channel, online-to-offline, and omnichannel. Though all have slightly different nuances, they all describe (to some degree) an evolution of the way the wide variety of marketing media relate or intersect.Read the full article
DASH | Lightspeed Retail POS
The Kardashian-owned boutique uses Lightspeed Retail iPad point of sale to better connect with customers. We meet Retail Director Dakota DiSanto at the L.A. boutique to find out what it means to have a fully-branded shopping experience.