Rent the Runway uses employees and Snapchat to find customers the right fit

In an all-hands-on-deck effort, Rent the Runway’s 250-person team is hoping to help customers find dresses that fit by modeling them on Snapchat. The company, which rents out brand-name special occasion dresses and outfits to customers at a portion of their retail price, is prompting its followers on Snapchat to come to them with concerns around how a dress might fit on their body type.Read the full article