How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Coca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. Coca-Cola ad for Olympics 1948, showcasing their long-standing relationship with the Games. The brand has come a long way since, as has advertising, from radio and print in the 1920 ...Read the full article