How Marketers Are Localizing Their Back-to-School Campaigns

by Stephanie Miles
Eighty-percent of parents say that at least 70% of their back-to-school purchases will happen in-store this year, and 89% say they’ll decide where to make those purchases based on access to mobile deals and coupons. Online marketing is influencing offline purchasing like never before, with mobile and location-based technology enabling brands and retailers to target parents at ...Read the full article