Inside Fatherly’s very grown-up viral video strategy

The millennial dad-focused website Fatherly has been on Facebook barely more than a year, but it’s already using it in a very grown-up way. Thanks to a quickly, finely honed Facebook video strategy that’s earned Fatherly more than 250 million views in under a year, the site is now using its viral videos to grow not just its presence on the social network, but its email subscri ...Read the full article