Instagram Stories Emerges as a Powerful Marketing Tool

by Marcela De Vivo
Some social media experts initially lampooned Instagram Stories as a blatant rip-off of Snapchat’s feature by the same name. Since its successful and well-received launch on August 2nd, however, the industry knows that if they don’t follow suit, they might get left behind. Stories was a successful feature that set Snapchat apart — but it had always been a novelty unique to that network.Read the full article