Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

Think back to the days before Amazon grew into the retail behemoth it is today. Back then, if you went shopping at a mall or a big box store, such as Wal-Mart, you did so knowing that those stores—despite their massive inventory—might not have the exact item you needed. The growth of e-commerce in the mid-2000s helped to eradicate that issue, but it also introduced a new on ...Read the full article