Should you hitch your campaigns onto the sporting bandwagon?

For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016, Wimbledon and the Olympics, we’ve been bombarded with reminders that our weekly half-hour at the gym probably isn’t cutting it. But, whether you love them or hate them, there’s no denying that events like these bring people together on an int ...Read the full article