The blind spot: Why testing creative often fails

We’re all familiar with the original promise of digital: to deliver the right message to the right audience in the right place at the right moment. A tsunami of data and analytics has brought us closer to that dream – but there’s still a lot of work to do. To date, our focus has been on applying data-driven thinking to the media side of the equation: the sites, strategies, and placements.Read the full article

Measuring creative beyond the click | DIGIDAY TWO

Getting beyond the click takes more than simply choosing another single metric. It's about looking at all of the factors involved in good creative, not just the media. VISIT us: LIKE us on FACEBOOK: FOLLOW us on TWITTER: FOLLOW our INSTAGRAM: