The Difference Between Native Advertising and Content Marketing

Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” are difficult to escape. It shouldn’t come as a surprise that many people have developed natural “adblockers” to tune out and turn off ads.Read the full article

Introduction to Content Marketing with Buzzfeed

Content marketing is more than just a buzzword - it’s a tried-and-true marketing tactic that small businesses can use to reach customers in an authentic way, without having to spend big bucks. In fact, 80% of customers appreciate learning about a company or business through custom content (Demand Metric). Keith Hernandez from Buzzfeed, one of the leaders in the content marketing space, joined us to discuss how small businesses can create and use custom content effectively in their marketing.

Greatest Misconception in Content Marketing Whiteboard Friday

It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. In today's Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.