Two Simple Things Content Marketing Pros Do

A prospective client I spoke to to just the other day was considering abandoning content marketing as a growth-lever. That would be a mistake, I told him. Not only does content marketing work, it’s practically the only traffic strategy guaranteed to work across multiple verticals and price-points, from ecommerce to services, in both B2B and B2C. But only if you’re doing it right.Read the full article