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businessinsider.com - 43 readers - The Financial Times reports big internet companies are paying Adblock Plus "30% of additional revenues" they would make from ads being unblocked.
adweek.com - 23 readers - The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites.
fortune.com - 12 readers - When you control the platform, disguising the ads as content is relatively easy to do.
theregister.co.uk - 11 readers - Web advertising arms race intensifies