Amobee Triggers activates campaigns based on a mix of online & offline signals

by Ginny Marvin
Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in real-time based on combination of online situational signals, offline data and brand engagement insights. In addition to taking elements like device and location into consideration, Amobee Triggers can incorporate data such as weather, financ ...Read the full article