Brand Newsroom 101: Dealing with PR Disasters (Lessons from Trump, Rio and Delta)

After a week in which Rio Olympics diving pool turning green, the Australian Census website crashed and Donald Trump suggested the Second Amendment might provide a way to deal with Hillary Clinton, the Brand Newsroom team takes deep dive into PR disasters. Here are some key take-outs: When a PR disaster strikes, take responsibility — don’t obfuscate, indulge in conjecture or go to ground.Read the full article