Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

by Stephanie Miles
Thirty two million people attend music festivals each year in the U.S., and almost half of those attendees fall between the ages of 18 and 34. It’s a coveted demographic for brand marketers, as festival fans tend to be big spenders compared to the general public. As this year’s summer season winds down, the team at Foursquare dug into the location data generated by attendees a ...Read the full article