How agencies are using search to take advantage of moment that matter

In marketing, the moment a message is received is just as important as the message itself. Let’s say you’re trying to sell a new pair of shoes. The very best time to reach a customer is 30 seconds after they just walked into an extra deep slush puddle. In a world with perfect cartoon comic timing, this dampened schmoe might look up and spot a two-for one Payless ad on the side of a bus.Read the full article