How to Outperform Fortune 500 Brands on Instagram [Research]

In 2013, only 24.6% of Fortune 500 companies were active on Instagram. Fast-forward three years, and the adoption of Instagram among America’s biggest brands has doubled to 50%, with 250 brands represented on the social media platform. How are America’s biggest brands putting Instagram to use? I analyzed a year of Instagram content from Fortune 500 companies to find out.Read the full article