Oracle launches “largest B2B audience data marketplace”

Oracle has beefed up its data chops with the launch of what it describes as the largest B2B audience data marketplace. Part of the company’s Data Cloud, it offers access to over 400 million business user profiles that are sliced into more than 4000 pre-built audience segments, plus a million U.S. companies with addressable decision makers for account-based marketing.Read the full article