What Millennials Will Hate About Your Snapchat Ad

Snapchat has carved a place into the everyday lives of the most coveted group of consumers out there—Millennials. That demographic boasts approximately 150 million daily active users, 70% of which are between 13 and 34 years old. For years, advertisers have been trying to figure out the secret to marketing to Millennials, spending 500% more on this generation than all others combined.Read the full article