Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

by Aaron Orendorff
As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. In addition to dividing its readership on the BuzzFeed site (BuzzFeed Video, BuzzFeed Food, BuzzFeed Quiz, ...Read the full article