Bing Ads adds Enhanced CPC bid strategy to optimize for conversions

by Ginny Marvin
Bing Ads has launched its first bid strategy, Enhanced CPC, aimed at automatically optimizing bids for conversions. Enhanced CPC is powered by machine learning that analyzes various signals that indicate whether a searcher is more likely to convert based on past conversions. “When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust your bids in real ...Read the full article