Consolidating point solutions with a hub in your marketing stack?

by Scott Brinker
The following is a guest opinion piece by Josh Dreller, VP of product marketing at 4C. Note that 4C could be characterized as a provider of “point solutions” themselves, so this opinion is aligned with their business. But as I aruged in defense of marketing technology point solutions a few years ago, consider the inverse justification too: executives align their businesses wit ...Read the full article