Infographic: The Inevitable Shift of Snapchat Demographics

by Amanda Walgrove
Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. While the chat app’s user base still skews young—70 percent are millennials and 30 percent of teens rank Snapchat as their most important social network—its older audience is growing at a rapid pace.Read the full article