Inside the tech company powering 50 brands’ augmented reality apps

With L’Oréal’s Makeup Genius app, curious drugstore beauty customers can try a bold smoky eye without making a purchase. Through Urban Decay’s Vice Lipstick app, the more adventurous can try on lipstick shades in Jawbreaker (a bright purple), Heroine (a dark blue) and Trick (a metallic gold) before buying.Read the full article