Rule 40 Update: The Real Olympic Marketing Medalist

There is no doubt the Olympics provide an opportunity of a lifetime, not only for athletes, but for marketers. Over the past four years, the marketing landscape has changed dramatically due to advancing technologies, strategies and insights. For marketers, keeping up with these changes has been the easy part, developing strategies that effectively influence demographics without ...Read the full article

UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time. It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL soundtrack: The Kills “The Last Goodbye”


Virgin Media | Usain Bolt | #BeTheFastest

People want fast broadband connection and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology. Our new ad is about what it feels like to experience speed, at a physical and emotional level. When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. Our ad re-creates that experience, over and over again and with increasing excitement. It describes the feeling of running at such speed from different and varied perspectives. ‘9.58 seconds’ informs the structure of the ad. It is a modular piece, made up of ten 9.58 second sequences. It attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of. By the end of the ad, we've shown what it feels like to be the fastest, not just for Bolt, but how that can be achieved through our VIVID 200Mbps fibre optic broadband. Our customers experience some of the fastest broadband speeds, giving them a superior entertainment experience, whether it be with movies, music or gaming For more information visit: http://www.virginmedia.com/vivid Follow us on social media: http://www.facebook.com/virginmedia http://www.twitter.com/virginmedia