The Radical Idea: Why investing in the physical world should be part of your social media marketing budget

by Daniel Burstein
What do you include in your social media marketing budget? Most marketers focus on elements like software and tools, paid advertising, social media management, and content creation. But let me introduce a radical idea – the physical customer experience is a worthwhile investment as part of your social media marketing budget. Sounds crazy, right? That’s in someone else’s department.Read the full article