Case Study: Harley-Davidson Dealers Push to Grow Mobile Database

by Stephanie Miles
Merchant: Calculated Risk Motorcycle Group Size: 6 dealerships Location: Texas Vendor: 7 Media Group Bottom Line: Customers are more likely to read mobile messages sent via SMS than traditional email newsletters. When marketers discuss the general effectiveness of email and SMS campaigns, they usually focus on the types of content or messaging being pushed out.Read the full article