Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

by David Cohen
Twitter touted the recall and memorability of its video ads, citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. Video ads were found to be twice as memorable in Twitter’s feed compared with on premium sites, due to content in ...Read the full article