Google testing Campaign Groups to forecast & track goal targets across multiple campaigns

by Ginny Marvin
Google appears to be testing or perhaps slowly rolling out a new feature that allows advertisers to track goals across groups of campaigns. Spotted by Ariana Wolf from Denver-based digital agency 90octane, a “Campaign groups” menu option appears in the left navigation from the Campaigns tab. Wolf tweeted the following screenshots showing the workflow of the new monitoring and reporting tool.Read the full article