How to Use Social Media and Analytics for Better Customer Loyalty

by Lucy Hitz
We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape Examples of great social loyalty programs How to track and measure cross-channel program effectiveness You can c ...Read the full article

How to Use Social Analytics for Better Customer Loyalty

Within a day of a poor experience, just about half (47%) of customers say they’ll switch to a competitor. If your brand can’t provide the product or service they want, your potential customers will use Google to find a list of similar products and services in just a few seconds. So how do you stand out from the crowd? Do you know what your customers are saying on social media as they research products? Do you know your typical customer journey on social? People switch devices 27 times a day, constantly researching, watching, purchasing, and just relaxing with different screens. It’s your job to give them the best possible experience every time -- and reward them for their loyalty.