Inside Hennessy’s branded video strategy

by Tanya Dua
This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. Cognac, a French drink, has been embraced by the American cultural elite — especially the black cultural elite — since around the early 20th century (this 2013 Slate piece is a great history lesson on the ties between the two).Read the full article

Hennessy Presents The Evolution of Dance

This video is not intended to be seen by persons under the legal alcohol drinking/buying age nor in countries with restrictions on advertising on alcoholic beverages. Do not share it with people under the legal alcohol drinking age and/or purchasing age in their country of residence. HENNESSY ENCOURAGES RESPONSIBLE DRINKING