Next stop in Salesforce’s evolution: Becoming the platform for customer experience

When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center-of-gravity as it has added tools for marketing, sales, and service. But the recent acquisition of ecommerce platform Demandware seems to move that center away from helping marketers and salespeople generate demand and close sales.Read the full article