Rio Olympics: The brand winners and losers

by Tanya Dua
Athletes aren’t the only ones vying for gold at the Rio Olympics. Brands big and small have been trying to capture the attention of a highly engaged, global, second-screen audience, which is spending more time getting score updates online than ever before. The final medal tally isn’t in yet, but here are our picks for the brand winners and losers at the Rio Olympics.Read the full article