Who Owns Your Audience?

by Joe Lazauskas
Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets (including us!) covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance.Read the full article

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