Achieving an effective PPC account structure. Art or Science?

Some days ago I have been asked to set the structure of an AdWords account to promote time limited special offers (mainly in the fashion industry). It came again to me the most frequent question I have had to answer to since I started working on AdWords (more than 10 years ago). What is the “perfect” way to organize an account starting from zero? In all these years I could ...Read the full article