Coca-Cola, Nike top lists of Olympics advertisers earning social buzz

by Matt Mcgee
When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at the just-completed Summer Olympics in Rio. Social intelligence company Brandwatch focused on Twitter, monitoring tweets that mentioned both the Olympics and one of its official sponsors. Brandwatch says Coca-Cola beat out McDonald’s with about 12,000 mentions during the summer games.Read the full article