How Bustle gets people to average 6 minutes on its app

by Lucia Moses
It’s a hard time for publisher apps. There was more evidence of that last week when The New York Times announced it would shut down NYT Now, after the 2-year-old app failed to take off as hoped. But other publishers aren’t throwing in the towel just yet. Women’s news and lifestyle site Bustle says it’s more than happy with the performance of its year-old app.Read the full article