How to Give and Get Exceptional Testimonials, Part One

by Sonia Simone
In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Testimonials work because you’re not tooting your own horn — others are doing it for you. In this episode, Pamela Wilson sits in for Sonia once again and reveals the story arc that makes testimonials believable.Read the full article