Online-to-offline search value is exploding with ‘near me’ searches

by Jason Tabeling
A few months ago I carried out a deep dive to see how much a single keyword can matter. The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.” Below is the Google Insights trend for that phrase over the last decade.Read the full article