Programmatic pro tips: How forecasting can help round up scattered demand

Dear PulsePoint, Until now, my digital sales process was pretty simple: we’d sell as much direct-sold inventory as we could, aiming for 100 percent, then push the remainder into the private marketplaces and open exchanges. But I think my bottom line is taking a hit – the eCPMs in programmatic are starting to compete with my direct sold eCPMs.Read the full article