Shedding Light on the Age of 'Dark' Messaging Apps

The age of apps is in full swing. Driven by generational changes, marketing teams are crossing over to the "dark" side. Younger demographics are flocking to messaging apps, such as Snapchat, Kik, and WhatsApp and creating a spike in "dark social" (i.e., users sharing content one on one or in smaller, private groups).Read the full article