The 7 Best Olympics-Related Marketing Campaigns

I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and emotions sell brands. Forget big men pushing each other around, it’s all about the ads! But even better than the Super Bowl is the Olympics.Read the full article

UNDER ARMOUR | RULE YOURSELF | USA WOMEN’S GYMNASTICS

Team USA Women's Gymnastics is strong enough to carry the weight of a nation. It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL Soundtrack: Mantagi/M.I.A.


Raising an Olympian: Simone Biles | Rio 2016 Olympic Games | P&G Thank You, Mom

In this Raising an Olympian story, see what it took to raise Simone Biles, U.S. Olympic Gymnastics Hopeful. This video is brought to you by Tide Pods and P&G, Proud Sponsor of Moms. Watch more P&G Thank You, Mom stories inspired by the Rio 2016 Olympic Games. https://www.youtube.com/watch?v=fM-NZjByFHw&list=PLoYEFZnRs4E_zeeKRHR2yAjSrX9F3i305&index=1 Visit P&G online Website: http://us.pg.com/ Google+: https://plus.google.com/b/109368247970918645647/+ThankYouMom/about/p/pub?pageId=109368247970918645647 Twitter: https://twitter.com/proctergamble Facebook: https://www.facebook.com/proctergamble Instagram: https://www.instagram.com/proctergamble/ It’s not every day a teenager asks to compete for her country.


Gold Feelings

COCA-COLA OLYMPIC GAMES 2016 CAMPAIGN Download the song on Spotify & ITunes: https://lnk.to/TasteTheFeeling “Taste the Feeling” by Avicii is the new 2016 Coca-Cola campaign anthem. Created by Avicii the track features the vocals of newcomer Conrad Sewell. The song will feature in the campaign for the RIO Olympics 2016 as well as the Just Dance video game. Learn more about the song and campaign at http://www.coca-colacompany.com/Taste...¬Anthem. Avicii: http://www.avicii.com https://www.instagram.com/avicii/ https://twitter.com/Avicii Conrad Sewell: http://ConradOfficial.com https://www.instagram.com/ConradOfficial https://www.twitter.com/ConradOfficial https://www.facebook.com/ConradOfficial Coca-Cola Music Twitter: http://www.twitter.com/cokemusic Credits: Avicii vs. Conrad Sewell – ‘’Taste the Feeling’’ Written by Scott Fritz, Joshua H. Jones and Jeremy Bircher. Published by Coca-Cola Music Publishing (BMI). Courtesy of Avicii Music AB, under exclusive license to Universal Music AB


Visa Checkout | On your mark, get set, First

Watch Ashton and Brianne come in first with Visa Checkout, the easier way to pay online at BestBuy.com. #TeamVisa #Rio2016


Always #LikeAGirl – Keep Playing

Join Always in our mission to increase girls' confidence by encouraging girls to Keep Playing #LikeAGirl. How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, 7 out of 10 girls feel they don’t belong in sports. And as they’re pressured to conform to societal expectations, it’s no wonder that at puberty girls’ confidence plummets and half quit sports. Yet sports are exactly what help girls stay confident! Always wants to keep girls playing, because sports are critical in building confidence. In fact, a recent NHCS study found that women aged 18 to 24 are twice as likely to be confident if they play sports regularly than those who do not play at all! And yet, society is not tackling the silent issue of girls dropping out of sports. Always wants to change that! Always is inviting everybody to join in to rewrite the rules and keep girls in sports. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. So join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Playing #LikeAGirl. Upload a picture, shoot a video or tweet using #LikeAGirl and show the world how you keep playing #LikeAGirl. Subscribe to get notified when new Always videos are uploaded! Find out more at - http://always.com/en-us/about-us/our-epic-battle-like-a-girl Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always Instagram - http://instagram.com/always-brand * Data collected from a 2016 survey amongst U.S. Girls


MINI USA | Carlos Balderas | #DefyLabels

“Immigrant. Thug.” These aren’t limitations for U.S. Olympian Carlos Balderas. He uses negative labels as motivation to get where he is today. Watch as he speaks about his motivation. See Carlos and more interviews at http://MINIUSA.COM/DefyLabels SUBSCRIBE to MINI USA: http://bit.ly/MINIsubscribe CONNECT with MINI USA: Website: http://www.miniusa.com/ Facebook: https://www.facebook.com/MINIUSA Twitter: https://www.twitter.com/MINIUSA Instagram: https://www.instagram.com/MINIUSA Pinterest: https://www.pinterest.com/MINIUSA Tumblr: http://www.MINIUSA.tumblr.com/ YouTube: https://www.youtube.com/user/MINIUSA About MINI USA: Since its introduction in 1959, MINI has stood for intelligent design, iconic style and unparalleled motoring thrills. The original Mini was developed in response to a fuel shortage in the wake of the Suez Canal crisis. In 1957, Alec Issigonis, the top engineer of the Morris Company, was challenged to design and build a small, fuel-efficient car capable of carrying four adults, and what he built was a perfect balance of fuel efficiency, functionality and fun. It’s from this heritage that the philosophy of MINImalism was inspired. MINImalism is a commitment to doing more with less, and these virtues were not lost on the endlessly inventive mind of racing pioneer John Cooper. He recognized the performance potential in the Mini’s uncompromised simplicity and turned it into a world-champion rally car. The current MINI family builds on the tradition of the classic Mini, adding state-of-the-art technology and modern levels of safety, quality and reliability. And now there is a MINI model to suit just about everyone. Drivers can choose from the iconic MINI Hardtop 2 Door, the MINI Hardtop 4 Door with more room for your friends , the open-air motoring experience of the MINI Convertible, the versatile MINI Clubman, or the surprisingly roomy four-door MINI Countryman, available with all-wheel drive. And all are famous for their creative use of space and nimble go-kart handling. This is the place to get the latest news about MINI. You can let your opinions be known, connect with other MINI enthusiasts, share your experiences and post your best pics and videos. At MINI, we believe that if we all respect each other and remember to laugh a little more and be nice, the roads and the world they connect will be more enjoyable places. So, let’s keep it clean. The comments, opinions and images posted by our fans on this page do not necessarily reflect the opinions of MINI USA.


Samsung Official TVC: "The Chant" - Rio 2016 Olympic Games

South Sudan, the newest country to be recognized by the IOC, will have their first-ever Olympic team competing this year in Rio. It is a moment of great pride for the entire nation and for South Sudanese athletes like Margret Rumat Rumat Hassan, who now have the opportunity to compete under their nation’s flag for the very first time. Samsung Mobile celebrates this iconic moment with "The Chant", a powerful story about Margret's hopeful journey towards the Olympic Games, fueled by the love and support of her fans and the help of the Samsung Galaxy S7 edge and Gear IconX. Come celebrate with Samsung. Proud sponsor of those who defy barriers. #DoWhatYouCant For more information, visit: http://www.samsung.com/global/galaxy/olympics


Hershey's Presents Hello From Home: U.S. Olympic Hopeful, Simone Biles

It's the love and support of friends and family that inspire athletes like Gymnast, Simone Biles on the long road to Rio. Join Hershey’s in sending love to Team USA with #HelloFromHome


Coca-Cola | Together Is Beautiful


Michael Phelps' Reaction to Rule Yourself Spot

Michael Phelps and his fiancée watch the new Under Armour Rule Yourself spot for the first time at Under Armour's headquarters. The campaign, which drops on Tuesday, March 8, struck an emotional chord with the swimmer.


"A Fighting Chance" by Morgan Neville: Documentary Short (2016)

As a company with a heritage of defying barriers, Samsung has tremendous empathy for those who push the definition of what is possible and upholds the unique vision that those who persevere through the extraordinary, who are willing to venture from their comfort zones, determined to dream big and push limits, leads to meaningful progress. In 120 years of the Modern Olympic Games, more than 70 participating countries have never set foot on the Olympic podium. One million athletes train relentlessly with the dream of competing in each Olympic Games, yet only 1% will qualify, let alone medal. Worldwide Olympic Partner Samsung enlisted Academy Award-winning filmmaker Morgan Neville to shine a spotlight on big dreams and long odds. A reflection of Samsung’s roots of never giving up, A Fighting Chance tells the inspiring stories of Olympic Games hopefuls from 3 diverse countries and immerses viewers in their lives. Their journey celebrates anyone who has fought through physical and social barriers. These are people who don’t expect anything handed to them. All they want is “a fighting chance.” - TSEPO MATHIBELLE from Lesotho, Marathon - MILLER PATA & LINLINE MATAUATU from Vanuatu, Beach Volleyball - YENEBIER GUILLEN BENITEZ from Dominican Republic, Boxing For more information: http://www.samsungmobilepress.com/AFightingChance