Two months in, Twitter’s emoji targeting hasn’t taken off … yet

by Yuyu Chen
When you tweet any of these summer emojis — ☀️ — you will get customized GIF animations from @coronaextrausa featuring your emojis and a branded Corona Extra bottle emoji, ending with the hashtag #RaiseSummer. This is the beer brand’s first emoji-targeting campaign that is rolling out this week. “Emoji targeting on Twitter helps us catch the summer spirit in a fun way.Read the full article