How Trinity Mirror raised its programmatic ad yields by 40 percent

British publisher Trinity Mirror is among the more prolific programmatic traders with 40 percent (£30 million or $39.4 million) of its digital ad revenue made that way. But the publisher is not satisfied: It now wants to drive up programmatic yields across display, video and mobile, while retaining control of how it monetizes programmatically across platforms like Facebook and Google.Read the full article